The Communities Putting Prevention to Work is a local initiative from the Center for Disease Control and Prevention. The initiative, also known as CPPW, will support 50 communities across the nation as they tackle obesity and tobacco use over a two-year period. These communities will include urban, rural and tribal areas.

The American Heart Association is pleased to be a part of CPPW. We are providing technical assistance and training to communities focused on preventing chronic disease by producing sustainable, positive and improved health outcomes through the implementation of policy, systems and environmental change. The American Heart Association is working with other technical assistance providers to build the capacity of CPPW communities to achieve these changes using evidence- and practiced-based strategies. These strategies include:

• Media: Use media to increase awareness and impact knowledge, attitudes, beliefs and social norms related to healthy behaviors.
• Access: Increase opportunities for healthy choices and limit opportunities for unhealthy choices.
• Point of Purchase/Promotion: Provide health information at points of decision.
• Price: Leverage costs to incentivize healthy behaviors and discourage unhealthy behaviors.
• Social and Support Services: Provide services that support healthy choices.

The American Heart Association is pleased to provide the following resources supporting each of the strategies to address both nutrition and physical activity:

Media | Access | Point of Purchase/Promotion | Price | Social and Support Services

Media

Physical Activity
Promoting increased physical activity.

• Policy Statement on Effective Worksite Wellness Programs
• Policy Recommendations for Obesity Prevention and Health Promotion in Child Care in Child Care Settings
• Obesity and CVD Fact Sheet
• Joint Use Fact Sheet

Promoting use of public transit

• Resources coming soon!

Promoting active transportation (bicycling and walking for commuting and leisure activities)

• Joint Use Fact Sheet

Counter-advertising for screen time

• Policy Recommendations for Obesity Prevention and Health Promotion in Child Care in Child Care Settings

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Access

Nutrition
Healthy food/drink availability (incentives to food retailers to locate/offer healthier choices in underserved areas, healthier choices in childcare settings, schools, worksites)

• Guide for Improving Cardiovascular Health at the Community Level
• Competitive Foods and Beverages Model Legislation
• Nutrition in Schools Policy Recommendations
• Recommended Nutrition Standards for Procurement of Foods and Beverages Offered in the Workplace
• Policy Position Statement on Body Mass Index (BMI) Surveillance and Assessment in Schools
• Health Lessons For Life School Nutrition Fact Sheet
• Policy Recommendations for Obesity Prevention and Health Promotion in Child Care in Child Care Settings
• Policy Statement on Effective Worksite Wellness Programs
• Healthy Diet Fact Sheet
• Menu Labeling Fact Sheet

Limit unhealthy food/drink availability (sugar sweetened beverages, high fat and high sodium snacks)

• Position Statement on Beverage Taxes and Obesity Prevention
• Sodium Fact Sheet
• Nutrition in Schools Policy Recommendations
• Model Legislation: Industrially Produced Trans Fat in Schools

Eliminate trans fat through purchasing actions, labeling initiatives, restaurant standards

• Position Statement on Menu Labeling
• Policy Statement on Regulatory and Legislative Efforts to Improve CVD by Decreasing Consumption of Trans Fats
• Model Legislation: Industrially Produced Trans Fat in Schools

Reduce sodium through purchasing actions, labeling initiatives, restaurant standards

• Position Statement on Menu Labeling

Physical Activity
Safe, attractive, accessible places for activity (access to outdoor recreation facilities, enhance bicycling and walking infrastructure, place schools within residential areas, increase access to and coverage area of public transportation, mixed use development)

• Guide for Improving Cardiovascular Health at the Community Level
• Policy Statement on Effective Worksite Wellness Programs
• Built Environment Fact Sheet
• Joint Use Fact Sheet

City planning, zoning and transportation (planning to include provision of sidewalks, parks, mixed use, Health Impact Assessments)

• Built Environment Fact Sheet
• Joint Use Fact Sheet

Require daily quality physical education with minimum standards in schools

• Health Education in Schools
• Policy Position Statement on Body Mass Index (BMI) Surveillance and Assessment in Schools
• Physical Education in Schools
• Physical Education Fact Sheet
• School Construction and Physical Education Fact Sheet

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Point of Purchase/Promotion

Nutrition

Signage for healthy vs. unhealthy items

• Policy Position Statement on Food Package and Retail Shelf Icon Systems
• Food Marketing to Kids Fact Sheet

Product placement and attractiveness

• Food Marketing and Advertising to Kids

Menu labeling

• Position Statement on Menu Labeling
• Menu Labeling Fact Sheet

Physical Activity

Signage for neighborhood destinations in walkable/mixed use areas (library, park, shops)

• Resources coming soon!

Signage for public transportation, bike lanes

• Resources coming soon!

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Price

Nutrition

Changing relative prices of healthy vs. unhealthy items through bulk purchase/procurement/competitive pricing

• Position Statement on Beverage Taxes and Obesity Prevention
• Competitive Foods and Beverages Model Legislation
• Recommended Nutrition Standards for Procurement of Foods and Beverages Offered in the Workplace

Physical Activity

Reduced price for park/facility use

• Resources coming soon!

Incentives for active transit

• Resources coming soon!

Subsidized memberships to recreational facilities

• Policy Statement on Effective Worksite Wellness Programs

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Social and Support Services

Nutrition
Support breastfeeding through policy change and maternity care practices

• Breastfeeding Fact Sheet
• Policy Statement on the Prevention, Assessment, Diagnosis and Treatment of Child and Adolescent Obesity in Healthcare
• Healthy Diet Fact Sheet

Physical Activity

Safe Routes to School

• Built Environment Fact Sheet

Workplace, faith, park, neighborhood activity groups (walking, hiking, biking)

• Policy Statement on Effective Worksite Wellness Programs
• Policy Statement on the Prevention, Assessment, Diagnosis and treatment of Child and Adolescent Obesity in Healthcare

Technical assistance is available from the American Heart Association in the following areas of focus, but not limited to:

• Identifying and Using Scientific Data Wisely
• Message Development and Delivery
• Coalition Building and Engagement
• Sustainability
• Volunteer Engagement
• Public Policy Education and Advocacy
• Telling the Story of our Campaigns

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For more information, to share your questions or comments, or to request technical assistance, contact:
Debbie Hornor
Community Obesity Policy Manager
American Heart Association
Office of Local and State Advocacy
43 Plymouth Drive
Concord, NH 03301
Phone: (603) 724-4763
E-mail: debbie.hornor@heart.org

Carter Headrick
Director of State and Local Obesity Policy Initiatives
American Heart Association
National Advocacy Department
Office of State Advocacy
9611 Kings Mill Lane
Lone Tree, CO 80124
Phone: (303) 731-5578
E- Mail: carter.headrick@heart.org